Podcaststhat buildworlds*
*not just episodes. Catalogue is an embedded studio that helps consumer brands turn podcasts into a consistent storytelling and social system.
The problem
Most branded podcasts die in the gap between strategy & execution.
You hire a producer who edits audio, an agency that writes blog posts, and a social team that has never listened to the show. Three months in, it sounds like marketing. Six months in, it's quietly dead.
Catalogue is built to close that gap.
How we work
The show is a system, not a stack of episodes.
- 01
Strategy
A show concept built around your brand goals, your audience, and what only you can credibly say.
- 02
Pre-pro
Research, guest curation, scripted moves, and a run-of-show for every episode — before anyone hits record.
- 03
Production
Recording direction, full audio post, and a sonic identity held end to end. No mystery mixes.
- 04
Social spine
Every episode generates a customized short-form rollout, briefed to your team — not boilerplate clips.
- 05
Iteration
A monthly review of what's landing, what's not, and where the show goes next.
Why a podcast
The case for the medium, in four sentences.
Attention you can't buy
Thirty to sixty minutes with a customer, in their ears, by choice. No ad buy gets you that.
One recording, many assets
Every session becomes audio, video, social, and newsletter material. The engine runs itself once it's built.
Episodes compound
A paid impression evaporates. An episode is a permanent asset that keeps earning attention for years.
Research disguised as content
The show teaches you what your customers actually care about — every guest, every comment, every listen.
Selected work
Proof you can press play on.
Pok Pok
A parenting show for a kids' app brand — built as a world, run as a system, shipped weekly.
Co-ownedSpare Parts
We believed in this show enough to take 30% — and we run it end to end.
Beyond Catalogue, Connor's engineering & production credits include work for Drake, Clone, Pitchfork — mixing and engineering, credited and Googleable.
Founder photo goes here.
Real film, not generated.
The person behind it
Hi, I'm Connor.
Multi-instrumentalist, engineer, mixer, and editor — from Victoria to Toronto, with credits that run from indie studios to a Drake record. Catalogue exists because the shows I care about are the ones where someone senior holds the whole thing: the idea, the sound, the story, the spine.
"A show should sound like the brand thinking out loud — not the brand advertising."Read the full story
How we engage
One offer. Monthly retainer, weekly cadence.
- Included → strategy, pre-production, recording direction, full audio post, and a per-episode social spine briefed to your team — one senior creative on every episode, no account-manager layer.
- Not included → paid media, influencer management, or a junior editor you've never met doing the actual work.
- The model → three-month minimum to start — a show needs at least that long to find its voice. Custom scopes for higher cadence or deeper involvement.
Questions, answered
The things people ask on the first call.
How quickly can we launch?
From signed agreement to first episode is typically 6–8 weeks: two for strategy and show design, two for pre-production, and the rest for recording and post. Existing shows move faster.
Can you take over an existing show, or only ones you helped strategize?
Both. Taking over an existing show starts with a short audit — what's working, what isn't, and what changes before the next episode ships. Some of the best work is a rescue.
What does the social spine actually include?
A per-episode rollout brief: cut-downs, clips, captions, and post concepts, customized to your channels and handed to your social team ready to publish. Not a folder of auto-generated clips.
How is this different from hiring a freelance producer plus a social agency?
Coordination is the product. When strategy, scripts, sound, and social live in one head, the show stays coherent — and you have exactly one person accountable for all of it.
Where are you based? Can we record in-person?
Toronto. In-person recording is available there; remote recording is directed live and sounds like it wasn't.
Let's talk.
Thirty minutes. Bring the brand, an honest read on what you've tried, and what you want the show to do. We'll tell you whether a podcast is the right move — even if the answer is no.
Not ready to book? Email a one-liner about what you're trying to build:
connor@catalogue.studio