Parenting, Apparently

The brief

Pok Pok makes a beloved open-ended play app for kids. They wanted a podcast that could talk to the people who actually make the purchase decision — parents — without sounding like an extended App Store description. The show needed to build trust with a thoughtful, design-aware parent audience and give the brand a voice beyond the product.

The approach

Catalogue built Parenting, Apparently as a system, not a season. Every episode runs through the same spine: guest research and a full pre-production brief, scripted intro and outro moves the hosts can perform in one take, episode “buckets” that shape the conversation without strangling it, and a release package — description, titles, social cuts — generated from the actual transcript, not a template.

The result is a show that sounds loose and alive on the surface and is rigorously structured underneath. That’s the trick. That’s the whole trick.

The work

Selected scripts, social posts, and behind-the-scenes material — coming as the show’s public archive grows.

Pull-quote from the Pok Pok team goes here. (Get one — a specific sentence about working together beats any metric on this page.)

On metrics

We don’t optimize purely for downloads, and we won’t pretend to. The show’s job is trust with a specific audience, measured in retention, replies, and the quality of who shows up — numbers we’re happy to walk through on a call.